We are honored to be recognized by such a critical audience – the people and companies that consist of our customers.  This type of recognition is most rewarding to us because it tells us that our hard work, our values, our products and our people are recognized by a group that is important to our success. 

Private Label (PL) Buyer Magazine did a survey several months ago and asked the retailers to disclose which suppliers most created a “Win-Win” relationship for them.  The branded suppliers have for many years been recognized as “Category Captains” and “Best in Class”.   Private Label Buyer wanted to initiate a similar type of program with the private label suppliers.

PL Buyer Magazine placed a full-page advertisement in the July 2001 issue saluting the Category Colonels.   Monica Consonery, EVP of Sales and Marketing also placed a full-page ad thanking our customers for this recognition.  Below are the ads.  The original ads are displayed in the downstairs hallway of the Main Office and in the Plant Lunchroom.

Cliffstar Corporation was nominated as one of the suppliers (the ONLY juice supplier) whom the retailers most supported as “Excellence in Private Label Partnership Programs”.