| Home | News | Contact Us |
Cliffstar Combines with Cott Beverage
July 7, 2010
To: All Cliffstar Associates
It is with mixed emotions that I share the following exciting news about Cliffstar. As you all know, Cliffstar was founded by my Grandfather and has been in my family for over 110 years. This morning I signed a definitive agreement to sell Cliffstar Corporation to Cott Corporation. In Cott Corporation I have found the right long term strategic partner for Cliffstar. Like Cliffstar, Cott has a long history of private label excellence and quality as well as close relationships with its customers, associates and suppliers. This transaction takes the largest private label juice manufacturer and the largest private label carbonated soft drink manufacturer and forms North America’s largest private label beverage company.
This transaction will close in the next few months. Upon closing there will be minimal integration of the companies through the end of 2010, as we all need to focus on completing an important year. It is important for us to deliver on the plans we have set out for 2010. Both Cott and Cliffstar’s senior management teams will develop and implement an integration plan that we will begin in early 2011. I am sure that many of you are wondering how this transaction will impact you. The primary purpose of this acquisition is not to generate savings by eliminating headcount, but rather to bring two great complimentary companies together and offer an even broader range of products and innovation to our retailer customers and partners.
I want to thank each and every Cliffstar Associate for their loyalty to myself, my family and to the company. Your dedication to your jobs has made Cliffstar what it is today.
My sincerest gratitude,
Stanley A. Star